The purpose of this qualification is to prepare learners for employment as Tourist Information Officers. Upon completion, learners will possess the necessary skills and knowledge to work in visitor information centers located in popular tourist destinations across South Africa. Their responsibilities will include assisting visitors with tasks such as booking accommodations, arranging local tours, offering restaurant recommendations, and suggesting popular entertainment activities. Additionally, they will provide tourists with information related to travel, hospitality, and accommodations, distribute appropriate brochures, sell souvenirs, and set up displays within the information center.
Tourist Information Officers will also play a vital role in promoting and fostering local tourism, as well as evaluating tourism opportunities for local communities. To effectively carry out these duties, learners will need strong organizational skills, proficiency in computer and administrative tasks (including online reservations and the use of Central Reservation Systems), and the ability to research and advise clients on specific domestic travel requests while adhering to budget constraints.
What Will You Learn?
- Upon successful completion of this qualification, a qualified learner will have the capability to:
- 1. **Provide Recommendations**: Compare various attractions and destinations within South Africa and use this knowledge to offer advice to tourists, visitors, and local residents based on their specific needs and preferences.
- 2. **Information Collation**: Gather and organize information efficiently in order to effectively promote and sell tourism products and services.
- 3. **Effective Communication**: Communicate proficiently using appropriate methods to maintain positive customer relations in alignment with organizational standards. This includes interactions with both internal and external stakeholders.
- 4. **Office Coordination**: Coordinate and support office services while managing information management systems to enhance the efficiency of office operations.
- 5. **Event Planning**: Plan, coordinate, and assist in the administration and setup of exhibitions and special events, contributing to their successful execution.
- In summary, this qualification equips learners with the skills and knowledge necessary to offer recommendations, promote tourism, maintain effective communication, manage office operations, and plan special events—all of which are essential in the role of a Tourist Information Officer.